Advance Your Digital Media Leadership and Strategy With Q. McElroy

Hi, I’m Q. McElroy and I’m a digital media strategy coach and consultant who helps organizations advance their digital operations. I’m also a new Mommy, Wife, small business owner and so much more!

IN THE NEWSROOM

In my nearly 20 years in journalism, I helped create and implement strategies to help dozens of brands grow their digital audiences using content optimization, affiliate partnerships, social media, newsletters, YouTube and more. My audience development methods are rooted in local journalism and data-driven decisions.

Before moving back to my hometown of Atlanta, I oversaw an award-winning team at CMG-Ohio in Dayton as the Sr. Director of Digital Strategy for 10 brands across newspaper, radio and TV, including the No. 1 CBS affiliate in the country. Before that, I held several content and leadership roles at AJC.com in Atlanta.

A journalism graduate of the University of Georgia, I started at the AJC as a copy editing intern after completing four other internships including Essence Magazine in New York City.

WHO I CAN HELP

Leadership

I have gained tons of real-world experience as a digital media leader in local newsrooms and board rooms. And I love using my background to help new managers navigate and define their paths.

I also help women on their leadership journey, with a special focus on gender and racial issues as well as building confidence. Most recently, I was a guest instructor with Poynter.org’s “Lead With Influence” program. In addition to facilitating the “Managing and Challenging Up” sessions, I also conducted one-on-one coaching to help women in a variety of leadership roles and news organizations.

Digital Media Strategy

Although I’m not in the daily fray of newsroom life, I feel it’s important to support the incredibly important, yet difficult, mission that covering today’s news has. The heart of sharing this vital coverage is a successful digital strategy – identifying and implementing ways to reach audiences and drive them to engage with your content.

I partnered with the Arizona PBS affiliate, AZPBS.org to help advance the station’s digital operations. Principally, we focused on audience metrics & dashboards, site design & management as well as workflow & structure. I also actively coached digital leadership through changing roles and expanding responsibility.

OUTSIDE OF THE NEWSROOM

I also have a growing online reselling business called thrifyiq.com and am a commissioned Notary Public in the state of Georgia.

Outside of the office, I have THE MOST adorable 2-year-old daughter with my cutie-pie husband, Michael. I also love traveling, thrifting, personal finance and family time.

NOTABLE SKILLS

• Leadership
• Management
• Digital Media Strategy
• Editing
• Cross-Functional Collaboration
• Written, Verbal and Presentation Communications
• Public Speaking